Lowkey Organics
Position an E-commerce outfit
WHAT'S THE BRIEF?
Lowkey Organics are a unique interior house plant supplier. After 30 years as a shopfront, they are shifting to e-commerce only, utilising nationwide shipping to service their clients. Requesting we create a modern feel, mood & identity for their brand, to increase perceived value & target a new, younger market.
SOLUTION
Through communication with Lowkey, we focus on the core values, principles, offer, products & services that make them who they are.
With a focus on health, wellness & nature, our new logo & tagline, embody a strong, modern feel and identity. With bold roman style lettering in the hero icon & a unique plant asset, a simple, recognisable motif that can be positioned easily across mediums.
With a trial broadcast ad for free to air & streaming services, we begin our strategy to place Lowkey Organics in the mix with the top interior plant supply businesses in Australia.
Next, we will focus on Shopify, their e-commerce site, to ensure it's UI/UX is modern and simple.
Step 3 will bring a consistent B2B campaign to interior design players within Australia, to partner & mutually benefit from increased exposure to end-users through referrals.
To follow, a new you tube channel will be created, offering monthly education on the types of products, suited to different climates, interior aesthetics, pet & child friendly options & much more.
85%
INCREASE IN BRAND EXPOSURE
48%
BOOST IN SOCIAL MEDIA FOLLOWERS
14%
UPLIFT IN E-COMMERCE SALES
FTA & OTT Broadcast Ad
FTA & OTT Broadcast Ad
Social Media Advertising Images
Social Media Advertising Images
The Lowkey Organics Marketing package & information shown above, is purely a fictional example of what we can do for your business... The business Lowkey Organics, is a constructed name for this exercise & no such business exists. All figures, information & details listed are purely for promotional purposes. All details including names, concepts & designs, remain the intellectual property of WTB Media Copyright 2024
The Lowkey Organics Marketing package & information shown above, is purely a fictional example of what we can do for your business... The business Lowkey Organics is a constructed name for this exercise & no such business exists. All figures, information & details listed are purely for promotional purposes. All details including names, concepts & designs, remain the intellectual property of WTB Media Copyright 2024
