stir ::lot fourteen::

Our strategy began with constructing a viral moment concept for social media. This led to naming the venue stir. Our campaign begins with teaser reels to organically generate awareness of the venue's pending launch, then release the 'viral moment' reel to increase attention. Our strategy includes cocktail recipe posts with the generation of a digital cocktail book each year, to be sold through the venue's website, plus weekly reels/YouTube videos for 'learn' featuring instruction on mixology. Database generation through initial landing page promotion, to target local businesses through EDM & partnering offers with city based employees to generate return business. Our future scheduled campaigns promote education of products, being part of the stir community & building brand loyalty through special membership offers.